Good read: https://tjcx.me/posts/i-wasted-40k-on-a-fantastic-startup-idea/

Make something people want. It’s Y-Combinator’s motto and a maxim of aspiring internet entrepreneurs. The idea is that if you build something truly awesome, you’ll figure out a way to make some money off of it.

So I built something people wanted. Consumers wanted it, doctors wanted it, I wanted it. Where did I go wrong?

“To succeed, an offering must create value for all entities involved in the exchange—target customers, the company, and its collaborators.”

– Strategic Marketing Management