While playing with jqGrid, I have no idea why word wrapping a line is so difficult to do. Here is a few steps to enable word wrapping in the cells.
Open up ui.jqgrid.css
Search for .ui-jqgrid tr.jqgrow td
Change “white-space: pre;” to “white-space: normal;”
You are done! ;)
Ref: http://2centtech.blogspot.com/2009/12/jqgrid-header-and-cell-value-word-wrap.html