Simon Sinek: How great leaders inspire action
http://www.youtube.com/watch?v=qp0HIF3SfI4

Quite amazing… if you are interested in business or leadership, this video is a must-see!

The book he mentioned is called The Tipping Point: How Little Things Can Make a Big Difference (ISBN 0-316-31696-2) by Malcolm Gladwell. That’s also a must-read book.